Antiban | Instagram reach

July 28, 2020

Instagram reach

{"time":1643355436857,"blocks":[{"id":"aOy46UlGrg","type":"paragraph","data":{"text":"Reach is scary word for everyone who actively maintains Instagram profiles and wants to promote it. Let's figure out what it is and why it inevitably drops."}},{"id":"cxtE0CbrqM","type":"paragraph","data":{"text":"Reach is the total number of people who have viewed your post. If one person viewed a post twice, it counts as one.&nbsp;"}},{"id":"HrRLt-opUN","type":"paragraph","data":{"text":"That's the difference between reach and views. The views are always higher. But why does content still get low reach?"}},{"id":"jkdDs_Cyz_","type":"paragraph","data":{"text":"Seasonality. Reach doesn't always depend on your mistakes. Insights may be great as long as everyone is on self-isolation, but as soon as lockdown is over, the reach will drop. People will be free and they won't care about social media. Also, the insights drop during the warm season."}},{"id":"NH4PsDXxHj","type":"paragraph","data":{"text":"The growth of competition. There are thousands of new accounts on Instagram every month. There is too much content, and users simply do not have time to catch everything."}},{"id":"L3EtxrjmhI","type":"paragraph","data":{"text":"Sharp drop in activity. This happens with the sponsors of giveaways. After the end of giveaway, participants begin to unsubscribe en masse and activity drops. No activity - no reach."}},{"id":"9l8AeP1RIT","type":"paragraph","data":{"text":"Lack of positive dynamics. If nothing changes on your profile, people get bored. They are scrolling through the publications more and more often, because of this you are lower and lower in their feed. Make varied content."}},{"id":"FRzmZEEWcr","type":"paragraph","data":{"text":"No communication with the audience - no reach. Here everything is clear. Insights keep your regular readers - the target audience. Add interaction with them."}},{"id":"UfdUjivu9t","type":"paragraph","data":{"text":"Lack of response to content. Engagement is what you needed for good reach. Try to create content that followers&nbsp; would want to like, discuss and even save. This applies not only to posts in feed, but also to stories and live broadcasts."}},{"id":"BvsVtoI3P3","type":"paragraph","data":{"text":"Complication of algorithms. Yes, Instagram changes its algorithms every second and it is difficult to predict which post will be trendy this time."}},{"id":"sPKm6w0RN0","type":"paragraph","data":{"text":"However, there are some universal rules that you need to follow to get good reach. We will talk about that next time. "}},{"id":"ZQ2fMuQA8A","type":"paragraph","data":{"text":"Experiment and amaze your followers! And if you will have any problems with you Instagram or Facebook account, don't hesitate to contact us."}}],"version":"2.22.2"}

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