How to use hashtags in 2020

The debate about the benefits and dangers of hashtags on Instagram has never stopped. Someone says that this is a great tool for attracting a target audience and increasing brand awareness, someone - that this is a direct path to the shadow ban.

What is the real situation in 2020?

First, let's figure out what hashtags are and how they work. This is a keyword or phrase preceded by a # symbol. When you use it, your post becomes available to people with the same interests, even if they do not follow you.

How does it help in business? Using hashtags will make your posts available to anyone interested in what you write about. Your audience won't be limited to just your existing subscribers. If you choose the right hashtags, you will be able to attract thousands of potential subscribers, "fans" and customers.

Special services will help with this:

Another burning question - where to register keywords in a post? Answer: anywhere. Look for detailed instructions in the carousel. For now, a few more important points:

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